Catalog Search Results

"She's an icon. She's fun and aspirational. She's stirring controversy and outrage. Her name is Barbie. In 1956, Ruth Handler, cofounder of a budding toy company, embarks on a mission to upend the marketplace by creating a controversial doll: one that looks like a grown woman. Unlike the current trend of baby dolls that reinforces traditional roles of motherhood, this doll will empower little girls to be and do anything. And Barbie is born. Not everyone...

The secret history of Barbie and what Mattel has done to keep her on top. For nearly seven decades, Mattel billed Barbie as the first adult doll -- a revolutionary alternative to the baby dolls before her, which had treated little girls as future mothers rather than future women. But Barbie was no original. She was a knockoff: a nearly identical copy of a German doll now erased from the narrative in favour of Mattel's preferred version of history....

The tragic and redeeming story of how one visionary woman, Ruth Handler, built the biggest toy company in the world and created a global icon.

"This title explores the Barbie franchise and gives information related to its origins, history, and the impact it has had on popular culture through the years. This hi-lo title is complete with vibrant photographs, simple text, glossary, and an index. Aligned to Common Core Standards and correlated to state standards"--Provided by publisher.

"The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas. When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor...

Los secretos de Barbieland, el mundo de la muñeca más famosa de todos los tiempos #xF308; El regalo perfecto para los fans de siempre y para quienes acaban de descubrir en ella el icono del feminismo moderno Barbie se ha convertido en el fenómeno del año, tiñendo de rosa el mundo entero. Pero ¿por qué sigue siendo tan emblemática? Analizamos las claves del éxito de la muñeca que nació en los años cincuenta, se convirtió en la primera...

"He-Man and other characters in Mattel's Masters of the Universe toy line found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film"-- Provided by publisher.